How to tackle your B2B video marketing strategy.....
We all see B2C videos all day, every day. It's on your TV, phone, computer.... even your fridge if you've got one of those funky ones with the screen on the front.
You can't get away from it.
Now, transfer that to B2B, and I would suggest it's more difficult to grab people's attention.
Video is a powerful tool in the B2B world as 87% of marketers state that their video marketing strategy has directly increased sales.
Similar to B2C, you need to solve problems and tackle pain points but for a smaller pool of people.
So you need to ensure you're hitting the right spots and your messaging is perfect.
Are you experiencing X? We solved that issue for your competitor by doing Y which resulted in Z returns.
82% of people have been convinced to buy a product or service by watching a video.
90% of marketers say that their video strategy has massively increased their brand awareness.
The takeaway here is to have a strategy. You know video is an important tool in your marketing and sales tool belt, but how do you squeeze every lead and sale from your videos to get the best ROI.
You're looking to have a case study video produced because you've just handed over one of the biggest contracts you've ever managed. Okay, how can we best utilise the time on-site filming and create perhaps multiple videos for a variety of uses such as;
- Company Website
- Social Media
- Email Blasts
- Marketing Material
- Sales Presentations
With a solid plan in place, you can have a bank of videos of various lengths, aspect ratios and with different messaging ready to drive leads and sales directly to your inbox from a variety of sources.
Feel free to drop me a message if you'd like to find out more.
Louis
p.s I'm starting a newsletter with tips and examples of how to get the best possible ROI from your B2B video. Comment below if you'd like to take a look and I will send you a message.
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